Soo Yeon Lee, the founder of XEXYMIX started her activewear journey through social media.
She was an active influencer who had over 10K followers, her main shares were activewear reviews, exercising videos and photos, and her diet. Her deep affection towards exercising helped her begin an activewear brand. She focused on activewear that wraps around the body whilst grabbing everything together along with functionality, practicality, and the design. After few thousands of sampling fabrics, and fittings, and numerous of research, it was possible to make good quality, yet special design cost-effective products such as XELLA and BLACK LABEL were created.